On-demand sports streaming service DAZN has added another MMA property to its stable, signing a multiyear distribution deal with Combate Americas.
DAZN announced the acquisition today. Combate Americas will deliver 13 events per year to the streaming service, which will be the promotion’s exclusive home in the U.S. and Canada.
The new partnership kicks off Friday with the broadcast of “Combate Americas: Marroquin vs. Alday,” which takes place at Celebrity Theatre in Phoenix and begins streaming live at 10 p.m. ET. Calling the action cageside are ESPN commentator Max Bretos and UFC vets Gilbert Melendez and Julianna Pena.
“We are thrilled to be in partnership with an innovative and global entertainment leader like DAZN, and to be able to showcase the fast-paced, aggressive and in-your-face style of fighting that Combate Americas offers,” Combate CEO Campbell McLaren stated in a press release.
The Hispanic-centered MMA promotion, which also airs on Spanish-language channel Univision Deportes, is the second major show to sign on with DAZN, which announced its entry into the MMA market in June by signing Bellator to a nine-figure, multi-year agreement. Bellator 206, which takes place Sept. 29 in San Jose, Calif., marks the beginning of the partnership.
DAZN also has moved into boxing, reportedly signing a deal with Matchroom Boxing valued at $1 billion. The service, which costs $9.99 a month, also operates in Austria, Canada, Germany, Japan, and Switzerland.
“Chapter one of DAZN’s entrance into the U.S. market is focused on combat sports,” stated DAZN SVP Joseph Markowski in the release. “With 80 percent of Combate Americas’ fights ending in a stoppage, we are excited to bring that type of action to fight fans.”
Melendez said the addition of DAZN adds more momentum to Combate Americas as a major MMA player.
“That’s huge news,” he said. “I wasn’t aware of what DAZN was until the Bellator news, and then I started looking into them and seeing what they are. It’s huge news. It’s going to be great for Combate to be the first MMA event on DAZN, and to have way more combat sports on there. It’s a great opportunity.”
For more on the upcoming MMA schedule, check out the MMA Rumors section of the site.
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Source: USA Today – MMA Junkie
Read the full article here: DAZN lands Combate Americas for multiyear distribution deal, kicks off Friday