Legacy Fighting Alliance, better known as LFA, is getting new financial backing as it expands efforts to become MMA’s top talent incubator.
LFA on Monday announced that Internet and entertainment company London Trust Media Holding has acquired a majority ownership stake in the promotion. A press release stated the acquisition’s aim is to revitalize LFA’s branding while expanding its reach on the internet and social media.
“London Trust Media has high hopes for the MMA industry and LFA specifically,” stated London Trust Media CEO Ted Kim. “We anticipate tremendous growth in viewers, sponsors and attracting new generations of athletes and fans through our strategic alliance.”
London Trust Media Holding is based in Los Angeles and operates Private Internet Access, a virtual private network service provider.
The new partnership does not change LFA’s plans to promote as many as 30 events per year. Behind the scenes, LFA COO Sven Bean will be promoted to vice president of talent relations, while Ed Soares remains on as CEO.
“This is a great day for LFA and MMA,” Soares stated. “We now host thirty MMA events across the United States, which makes LFA the fastest growing MMA promotion in the world. Our strategic partnership with London Trust Media ensures that LFA will continue to grow as we develop the top prospects in the sport.”
As an MMA property, LFA is the product of a merger in 2016 between Resurrection Fighting Alliance and Legacy Fighting Championship. The promotion has positioned itself as a feeder league to the UFC, providing up-and-coming athletes with a platform to develop their talents.
Events are broadcast live on AXS TV, which on Friday will broadcast its 400th MMA event with LFA 40 at The Bomb Factory in Dallas.
“I cannot be more pleased and excited with this new partnership,” Bean stated. “When we originally formed the LFA our single most important goal was to create the premier developmental organization in the sport of MMA. We were able to do that in less than a year. Now with the expertise, experience and assets through London Trust Media, our growth as a brand will be unstoppable.”
LFA 40 features a featherweight title unifier between interim champ Thanh Le (8-1) and undisputed titleholder Kevin Aguilar (13-1).
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Source: USA Today – MMA Junkie
Read the full article here: LFA gets new majority owner, plans to stay premier developmental organization