ONE Championship's aggressive expansion calls for 104 annual events by 2021

ONE Championship plans to continue growing over the next several years, and company chairman and CEO Chatri Sityodtong said expanding its events schedule into the triple digits is part of those plans.

Sityodtong believes ONE Championship is on the come-up more so than any point in the organization’s more than seven-year existence. It just locked up arguably its biggest free-agent signing to date in former UFC and Bellator champ Eddie Alvarez (29-6), and Sityodtong said that’s just the tip of the iceberg.

The vision for ONE Championship, according to Sityodtong, is to put on more than triple the number events that are slated for 2019.

“If you look at the number of events, we’re throwing 30 events next year, which is a record high for us,” Sityodtong told reporters, including MMAjunkie, on a media call Thursday night. “Over the next three years we plan to scale to 52 events and then eventually to 104 events. So, every Friday and Saturday across the entire continent of Asia. (There are) four billion people here.”

Although putting on more than 100 yearly events seems like a ridiculous proposition from a combat sports organization, Sityodtong is confident it’s in the realm of possibility. He said the demand is there; now it’s up to ONE Championship to figure out to how supply the product.

“If you look at 2019, we have major, major footprints we are literally at the very initial phases of either entering or have just entered,” Sityodtong said. “It’s China, it’s Korea, Japan, and India. You’re going to see some noise over there in 2019. Each of these countries is massive in terms of the fanbase, but also in terms of just the economy.”

Putting on events is one thing, but creating exposure and interest in those events is an entirely different challenge. ONE Championship currently streams all its fights live and free on its app, but it has broadcast deals in place for several countries, as well. Sityodtong said he intends on widening the scope in that area, which will result in more eyeballs on the product in what he expects to be a crucial growing stage over the next few years.

“Our plans are also to go from 138 counties where we broadcast today to 194 countries globally, to become a truly global property,” Sityodtong said. “So every country in the world is broadcasting ONE Championship.”

For more on the ONE Championship schedule, check out the MMA Rumors section of the site.

Source: USA Today – MMA Junkie

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